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Customer Case Study

How Urban Classics Unleashed Multichannel Growth by Connecting The Iconic with Shopify

Urban Classics connected Shopify with The Iconic to streamline listings, sync inventory, and centralize order fulfillment, boosting operational speed, reducing errors, and scaling growth across channels with zero hassle.

Project Snapshot

At a Glance

Customer

Urban Classics

Industry

Fashion & Apparel

Country

Australia

Project Journey

From Challenge to Success

The Challenge

Urban Classics, a contemporary Australian fashion label, aimed to expand its reach by listing products on The Iconic. While their core store ran on Shopify, managing two platforms separately led to major inefficiencies. Manual uploads, inventory mismatches, and delayed order processing risked overselling and poor customer experience.

The Solution

With Commercium, Urban Classics linked their Shopify backend to The Iconic. Product listings were auto-synced, so updates made in Shopify, like price, description, or availability, were instantly reflected on The Iconic. Orders placed on The Iconic seamlessly flowed into Shopify, where the team could manage everything from one dashboard without duplicate processes.

The Results

  • 100% accurate inventory sync across platforms

  • Product launch time cut in half

  • Order processing improved by 80%

  • Fewer customer service issues due to real-time updates

  • Centralized operations enabled lean team management

Conclusion

Thanks to Commercium, Urban Classics successfully scaled onto The Iconic without sacrificing operational efficiency. By using Shopify as their control center, the brand expanded confidently, delivering a faster, more consistent customer experience across every touchpoint.

Differentiators

What Makes Us Different ?

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Sell on Every Marketplaces with Commercium

No need to buy multiple software to sell on different marketplaces. Commercium integrates them all.

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True Omni Channel Experience

Commercium helps you enable true Omni Channel experience for your customer by integrating your online & POS channels.

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Utilize AI At
Scale

Commercium enables you to utilize latest AI innovations to automate your business & gain competitive advantage.

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Commercium Is Enterprise Ready

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GDPR Compliant

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SOC 2 Type II Audited

Independent SOC 2 Type II audit completed for Security, Availability, Processing Integrity, and Confidentiality. Report available under NDA upon request.

Strong Encryption

We encrypt data both in transfer and at rest with AES 256-bit encryption.

Multi-layered Firewall

We use multi-layered firewalls to safeguard our infrastructure, ensuring the security of your digital assets.

Partners

We Are In Official Integration Partnership With