Unhinged Gifts transformed its order fulfillment and shipping flow by connecting Amazon MCF with Wix, achieving real-time inventory control, faster delivery, and better customer satisfaction through Commercium’s expert automation.
Unhinged Gifts, a U.S.-based novelty and personalized gift retailer, was managing a growing order volume through its Wix storefront. Although their products were stored and shipped using Amazon's Multi-Channel Fulfillment (MCF), manually processing orders between Wix and Amazon became a bottleneck. Delays in syncing orders and stock levels caused shipping lags, miscommunication with customers, and frequent manual follow-ups.
To streamline fulfillment, Unhinged Gifts teamed up with Commercium. The solution involved connecting Wix with Amazon MCF so that every order placed on the Wix website was automatically routed to Amazon’s fulfillment system. Inventory updates, tracking information, and shipping confirmations were synced in real time, reducing manual tasks and the potential for human error.
95% reduction in manual order processing
Accurate stock visibility across Amazon and Wix
2x faster order dispatch
Significant boost in customer satisfaction ratings
Reduced operational stress on the fulfillment team
With Commercium's integration, Unhinged Gifts now runs a smooth and scalable fulfillment operation. The connection between Wix and Amazon MCF enabled faster delivery, fewer errors, and more time for the team to focus on marketing and product innovation, perfectly timed with peak gifting seasons.
No need to buy multiple software to sell on different marketplaces. Commercium integrates them all.
Commercium helps you enable true Omni Channel experience for your customer by integrating your online & POS channels.
Commercium enables you to utilize latest AI innovations to automate your business & gain competitive advantage.
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