The Challenge
The Laboratory is an online retailer focused on musical gear and related equipment. As their online presence expanded, they started selling across several marketplaces including Reverb, Amazon, eBay, and Walmart. Their core system was Odoo 17, while shipping was managed through ShipStation. Handling product listings, inventory updates, and order processing across all these platforms became complicated. Information often had to be managed in multiple places, which increased manual work and the risk of mistakes. Orders coming from different marketplaces also needed to be tracked carefully to avoid delays or incorrect shipments. The team needed a more streamlined way to keep all systems aligned and easier to manage.
