The Challenge
Novella Brands, a growing lifestyle brand in North America, faced challenges in managing retailer-driven order flows across multiple channels. Their operations relied on Commerce Hub DSCO for handling order streams and Microsoft Dynamics 365 Business Central for internal processes. However, the lack of a seamless connection between these systems created delays in order processing, limited visibility, and increased manual effort. Managing fulfillment and tracking shipments across regions became complex, making it difficult to maintain efficiency as the business expanded.
