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Customer Case Study

How Metalbird Unleashed Multichannel Growth by Connecting Shopify with Not On The High Street

Metalbird partnered with Commercium to connect Shopify and NOTHS, boosting sales, improving inventory control, and expanding its reach in the gift and home décor market across the UK.

Project Snapshot

At a Glance

Customer

Metalbird

Industry

Home & Garden / Gifts & Décor

Country

United Kingdom

Project Journey

From Challenge to Success

The Challenge

While Metalbird thrived on Shopify, selling on NOTHS created logistical challenges. Manual management of two storefronts caused inventory mismatches, delayed order processing, and increased the risk of overselling, leading to missed opportunities in the growing UK

The Solution

Commercium stepped in to seamlessly connect Shopify and NOTHS, synchronizing product data, stock levels, and orders in real time. This eliminated manual data entry and ensured a consistent, smooth customer experience across both platforms.

The Results

  • 30% uplift in sales through NOTHS within four months

  • 40% improvement in order fulfillment speed

  • Reduced stockouts and overselling issues

  • Stronger presence in the UK’s gift and home décor market

Conclusion

By integrating Shopify with NOTHS, Metalbird not only expanded its reach but also optimized its operations, setting the stage for sustainable growth and stronger customer connections in the premium gifts space.

Differentiators

What Makes Us Different ?

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Sell on Every Marketplaces with Commercium

No need to buy multiple software to sell on different marketplaces. Commercium integrates them all.

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True Omni Channel Experience

Commercium helps you enable true Omni Channel experience for your customer by integrating your online & POS channels.

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Utilize AI At
Scale

Commercium enables you to utilize latest AI innovations to automate your business & gain competitive advantage.

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