The Challenge
FranchiniShop, an online retail business, wanted to expand its presence across multiple marketplaces such as Mirakl, Temu, Cdiscount, and TikTok. While Odoo 16 was already being used as their core system for managing products and orders, handling several marketplaces separately became difficult. The team had to update product listings, track inventory, and manage incoming orders from each platform manually. This process was time consuming and increased the chances of errors. It also made it harder for the business to keep product data consistent across all channels and maintain smooth operations as their marketplace presence grew.
