The Challenge
Devata manages its business across multiple sales and fulfillment platforms, including Mirakl for Macy’s and Nordstrom, Shopify, ShipHero, and ShipStation. Managing product listings, inventory, and orders across these systems created additional operational work and made it harder to maintain consistency across channels. Devata also had plans to support Etsy based on customer inquiries and DSCO for Nordstrom Rack as a future requirement. A more centralized approach was needed to simplify daily operations and support continued marketplace
