The Challenge
Broomfish, a New Zealand-based brand known for its bold and functional home products, ran its online store on WooCommerce. Looking to tap into a broader audience, they decided to expand to Trade Me. However, managing inventory and order data across two platforms quickly became time-consuming and unreliable. Manual updates often led to out-of-stock products being listed, late shipments, and inventory mismatches, frustrating both staff and customers.
