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Customer Case Study

How Broom Fish Unleashed Multichannel Growth by Connecting WooCommerce with Trademe

Broomfish connected WooCommerce and Trade Me, unlocking streamlined listings, automated stock updates, and effortless order fulfillment, empowering them to scale their quirky home goods across New Zealand with ease.

Project Snapshot

At a Glance

Customer

Broom Fish

Industry

Home & Lifestyle Products

Country

New Zealand

Project Journey

From Challenge to Success

The Challenge

Broomfish, a New Zealand-based brand known for its bold and functional home products, ran its online store on WooCommerce. Looking to tap into a broader audience, they decided to expand to Trade Me. However, managing inventory and order data across two platforms quickly became time-consuming and unreliable. Manual updates often led to out-of-stock products being listed, late shipments, and inventory mismatches, frustrating both staff and customers.

The Solution

To eliminate inefficiencies, Broomfish teamed up with Commercium to connect their WooCommerce store with Trade Me. With real-time product syncing, the team could list and update products on both platforms instantly. When a sale occurred on either site, stock levels were automatically adjusted, and order data was synced seamlessly to their backend.

The Results

  • Inventory accuracy increased to 99.8%

  • Product listings launched 2x faster on Trade Me

  • Order errors reduced by 85%

  • Customer complaints dropped significantly

  • Freed up internal resources for marketing and design

Conclusion

Thanks to Commercium’s reliable integration between WooCommerce and Trade Me, Broomfish grew its customer base without overloading its team. The business now runs smarter, faster, and more confidently across multiple channels.

Differentiators

What Makes Us Different ?

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Sell on Every Marketplaces with Commercium

No need to buy multiple software to sell on different marketplaces. Commercium integrates them all.

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True Omni Channel Experience

Commercium helps you enable true Omni Channel experience for your customer by integrating your online & POS channels.

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Utilize AI At
Scale

Commercium enables you to utilize latest AI innovations to automate your business & gain competitive advantage.

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Independent SOC 2 Type II audit completed for Security, Availability, Processing Integrity, and Confidentiality. Report available under NDA upon request.

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Multi-layered Firewall

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