The Challenge
BIG MAX Golf, a golf equipment brand, needed a more efficient way to manage its multichannel commerce operations. Using CommerceHub (Rithum) alongside Microsoft Dynamics 365 Business Central meant coordinating product information, inventory, and orders across different systems. Managing these processes separately could create additional manual work, increase the risk of errors, and make it harder to maintain consistent information across sales channels. The business needed a reliable way to keep its commerce operations connected and organized.
