Customer Case Study


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Client: ZetaMedia
Industry: Performance Marketing
Key Challenge: Efficiently connecting and distributing diverse leads based on customer queries.

Background

Since 2012, Zeta Media has partnered with global brands, specializing in tailored marketing strategies that drive sales conversions across multiple sectors including automotive, retail, and DTC brands.

The Challange

Zeta Media grappled with the task of connecting diverse lead sources and aptly distributing these leads. The distribution was contingent on the nature of customer queries, determining if a senior or junior sales member was best equipped to handle the inquiry.

ConstaCloud's Solution

Constacloud crafted an integration connecting Zeta Media’s lead sources like Facebook, Website forms, and Messagebird. This system also automatically allocated these leads to the sales team on WhatsApp based on the content of customer queries.

Conclusion

With Constacloud's integration, Zeta Media saw a reduction in manual tasks and a notable rise in sales closing rates due to swift lead distribution. This efficiency led to remarkable monthly savings, highlighting the value of timely and smart automation in enhancing profitability.