Integration Hurdles in a Competitive Landscape.
When FedEx reached out to gauge customer response, a glaring obstacle emerged: a staggering 90% of their clientele operated their shipping processes through platforms like Shipstation, Shiphero, and Shopify. These platforms, renowned for their deep-rooted integration with major carriers, lacked connection capabilities with FedEx's newly minted International Connect service. As a result, FedEx’s novel offering was left in the shadows, unable to integrate with the very platforms its target audience relied on.