A Vetern music seller tends to sell on multiple channels besides music marketplaces like Discogs. Creating an e-commerce online store via famous platforms like Shopify or WooCommerce will enhance your selling reach ultimately increasing your overall revenue. The most important factor however, is if a lead on your website converts into an actual customer by making a purchase. While driving leads to your website is important, ensuring your website is completely optimized to drive conversions is significantly more important.

In this blog, we’ll be looking at various methods of optimizing your navigation menu targeting music sellers who own a Shopify website.

Step1: Understanding how Shopify works

Shopify’s header menu navigation can be set up based on your collections. Here’s a detailed guide explaining how you can do that. Or better yet a video tutorial:

https://youtu.be/xYGuJhKiOZw ( embed video in the guide )

Step 2: Deciding what you want in your menu

Depending on how you want your website, you can create various categories ( Shopify collections) based on: Genres, Styles, Format, Condtions.

Ensure your products on Shopify are already tagged with Genre’s (and/or styles which can be used as a main/subcategory) ,Formats, Release Dates or Conditions. You can do this manually or if you use DisConnect to sync your products from Discogs to Shopify, you can automate it in the field mapping section.

Step 3: Setting up your automated collections

Now that all your products on Shopify are tagged with their respective genres/styles/format/conditions/release date, you can use these product tags to make automated collections as shown in step 1.

Here are some screenshots for references:

Collections based on Format

Collections based on Genres

Collections based on Conditions

Collections Based on Release Date (Years)

Should you need help or have any queries or concerns in terms of setting up your , feel free to reach out to us at help@disconnect-app.com. We do it for free for all our subscribers.

Step 4: Using your collections on your website menu

Want to have a homepage on Shopify that looks like this?

Featuring Andrew, a top 10 seller on Discogs has arranged his website based on Formats, Styles and Release Dates. Let’s break each one down to understand how to do that.

On the main menu, Andrew has listed his products based on Formats so customers can quickly segregate what they want based on the device they own.

While CDs, DVDs, Vinyls & Cassettes are basic formats which were achieved by creating collections and adding products with appropriate tags to those collections, New In & Under 1 GBP are unique selling propositions which Andrew has added to his website.

As you probably know by now, Andrew has listed these collections in the Main menu setting (Navigation -> Main menu) and he can even add filters to these collections by clicking on edit.

Andrew has also segregated products based on Styles & Formats. He wisely made use of tags when he synced his products from Discogs to Shopify via DisConnect. As discussed earlier, he’s added the styles & release date (years) as tags. Inorder to sort by styles/ decades, he can use those years and create collections accordingly as discussed earlier.

Here are a couple of websites of our customers that you can look at :